2015 | Print, Experience, Copywriting
While at Hashrocket, I was tasked with designing name badges for our annual developer conference, Ancient City Ruby. Instead of simple name badges, I tried to incorporate additional content that would be helpful for our out-of-town guests. The result was a hybrid name badge and booklet. Inside guests found the conference schedule, speaker bios/abstracts, event information, city map, bar and restaurant recommendations, and sections for written notes.
I blogged about my process and rationale here.