2016 | Branding, Illustration, Digital Design
While at Hashrocket, I was responsible for developing an identity for our annual conference, Ancient City Ruby. The two-day, single-track event is held in St. Augustine, Florida, the oldest city in the U.S. For past ACR conferences, identities have played up historic imagery such as pirates, rubies/jewels, or the town’s lovely Spanish architecture, heightening an appeal to out-of-town visitors. This year, however, the goal was to aim for a more modern system with references to vintage Florida maritime motifs. As a team, we thought that a cleaner, more playful identity would lend itself well to the, mostly returning loyal attendees who typically come from out of town.