2013 | Branding, Art Direction, Print, Industrial Design, Experience Design
KYN, a startup “accelerator” program was designed to coach startups through a program to help them succeed. Each startup team comes in with a pretty good idea, and in theory, leaves ready to hit the market. We held a Demo Day at the end of the program, where the teams presented their business to a crowd of people. They were investors, press, and others from Jacksonville’s startup community. These were materials that I designed for the event, which centered on that idea of transformation, “The Path From Good to Awesome.” I used visuals of winding paths on top of topographic maps of Jacksonville to communicate this idea. That concept was executed across everything from event invitations to directional signage.