2012 – 2013 | Design Research, Product Strategy, Community Partner Liaison
Pivot is a tool that provides rescue information to human trafficking victims without detection by their perpetrators. Hidden inside ordinary-looking sanitary pads is this water-soluble insert that presents victims with a national trafficking rescue hotline. Victims access the insert in the privacy of a restroom, detach the phone number (disguised as a fortune-cookie tab), and flush the rest. This project significantly reduces the risks women face when possessing rescue literature and engaging with victim service providers.
Together with four other grad students, this project was developed while researching human trafficking at The Public Practice Studio. Our research was put into practice when partnering with WARN (Washington Anti-Trafficking Response Network), who worked closely with my team to identify opportunities for a design intervention.
It was one a number of awards including an IDSA Gold IDEA Award and a Design Ignites Change Idea Award. 1,000 initial pads were distributed in health clinics across Seattle and a fundraising effort is underway to print 20,000 more.