2014 | Branding, Exhibition Design, Art Direction, Fabrication, Event Planning
While at KYN, our design team was approached by the Southeast Group and Harbinger Innovation Group to develop a brand around the historic Barnett Building in downtown Jacksonville. This beautiful building, originally erected in 1926, will become Jacksonville's future hub for local innovators, students, and professionals.
An initial video campaign, which we launched just before One Spark 2014, generated buzz around this building by inviting local "movers and shakers" to explore the space which has been abandoned for the past several years. These individuals—artists, advocates, artists, and entrepreneurs represented those whom this building will someday be home to. Each released short teaser videos on their own personal Instagram feeds (view a couple here and here), which were shot by the talented team at Tigerlily Media. These videos culminated into one final teaser, which is posted below.
The campaign led people to a landing page, which was designed by Dennis Eusebio and myself. Our concept was based on the reactivation of the space, which was represented by the phrase, "EST. 1926, RE-EST: 2014." This concept carried over to an exhibition within the actual space, which was open to the public during One Spark 2014. Below are photos of the exhibition, that I led design efforts on, which included wooden panels that displayed information about the Barnett's future plans as well as architectural renderings. We also created an interactive element, where visitors' tweets appeared on a timeline graphic that was projected on a massive wall inside the building.
This campaign has since progressed, which has resulted a a hand-full of new events in the space (Legend Series dinner and DES+DEV: Assemble!) as well as other design pieces that I've worked on (see "Jacksonville Entrepreneurial Ecosystem Field Guide" and the full Barnett website that I art directed).